![]() Just moving the art outside for display and back inside afterward is a lot of work. Public health restrictions related to the pandemic might now limit how many people can view the physical exhibit in your gallery, which is why many art exhibits are now online.ĭepending on the climate where you live, you might consider an outdoor art exhibition, though these typically last only for a day - or a weekend at most. Live or online?Īrt exhibitions at private galleries have historically been a way for the public to see works of art for free during convenient retail hours. The new artist whose work you are rejecting now might be famous later in their career. When you’ve made your choices, congratulate the artists whose work you will display and diplomatically tell the artists whose work you haven’t selected why you made that choice. The first cut has to be the items that don’t really fit your theme, but after that, it’s a matter of your artistic judgment and how many works you have space to display. ![]() Since this is your exhibition at your gallery, it’s up to you to decide who is in and who is out. After all, choosing what you display also means telling some artists you aren’t choosing their work. Selecting the work you’ll display in your exhibition allows you to enjoy a lot of art, but it’s also nerve wracking. Thinking through the details of your arrangement with the artists and communicating those clearly up front and in writing avoids problems later. Important points to reveal from the start include what medium you want to exhibit, the commission you’ll take on any sales, how to submit work for consideration, and who is responsible for delivering works to exhibit and returning unsold artwork. Gallery owners and artists both need to earn a living, so tell artists up front all the details they need to know to decide whether to submit work for exhibition. Convey exhibition terms to artistsĪrt is both a respite from the world of getting and spending and a business. The template, which you can customize, keeps the name and contact information of the artist as well as images of the works they’re offering for submission conveniently online.Īvenue 12 Gallery in San Francisco is among the notable galleries that have used Jotform templates to simplify the logistics of organizing an art exhibition. Managing all the submissions can be a headache, but using the Jotform template for art submissions simplifies the process. Art is a calling to create and not generally a path to prosperity, so you can expect a lot of responses when you open your exhibition for submissions. That ancient “starving artist’’ cliche has persisted throughout history because it’s often true. Personally invite the artists you really want to participate - before you issue a public invitation for artists to submit work for exhibition. Spread the word that you’re planning an art exhibit on a particular theme. Getting the artists you want to exhibit and discovering new artists to introduce at your exhibition is part networking and part marketing.Īs a gallery owner, you’re probably well traveled in art circles in your community. Your theme can suggest the genre of art you will exhibit, such as portraits or landscapes.Īn exhibition with a theme is more memorable for visitors - and it’s more likely to attract publicity that’s crucial to driving attendance and attracting artists interested in exhibiting their work.Ī big bonus for gallery owners is that a themed exhibition can become an annual event that gains momentum every year as both visitors and artists look forward to the next exhibition. Themes set the ambience for the exhibition, prepare visitors for what they will see, and catch the attention of both visitors of and sponsors for the exhibition. The theme you select will guide artists in their submissions and play a central role in your marketing. Select a themeĪ theme distinguishes an art exhibition from a random collection of art works. Setting up an art exhibition involves many separate but related tasks that require creativity, people skills, and good organization.Ĭollect attendee registrations, artist applications, and more from any device with free online forms. Now is a good time to set up an art exhibition, whether for visitors to your gallery if health regulations permit or online if they don’t. Restrictions on travel have left many people with unspent vacation budgets they could spend on art. The traditional exhibit opening night may not be doable just yet, but exhibitions are as important to maintaining a vibrant gallery as ever.Īrt galleries play a vital role in introducing new art and artists to the public, even while many of us are still hunkering in our homes. Setting up an art exhibition is always an administrative and logistical challenge, but at least in normal times you get to relax with some wine while hosting an opening party at your gallery.
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